Evaluating AI-driven predictions for the interior design of 2070 technology stores

Erdem Köymen

https://orcid.org/0000-0002-6924-421X

Turkey

İstanbul Sabahattin Zaim Üniversitesi image/svg+xml

Esra Tokuç

Turkey

İstanbul Sabahattin Zaim Üniversitesi image/svg+xml

|

Accepted: 2026-05-26

|

Published: 2026-06-09

DOI: https://doi.org/10.4995/vitruvio-ijats.2026.25053
Funding Data

Downloads

portada

Keywords:

AI-driven design forecasting, artificial intelligence in architecture, future retail design, human-centered design, technology store interiors

Supporting agencies:

This research was not funded

Abstract:

This study explores the role of AI-powered predictions in shaping the interior design of technology stores projected for the year 2070, with a particular focus on emerging retail trends and the integration of artificial intelligence into architectural design processes. The research sought to understand not only how AI systems generate design proposals, but also how these outputs align with established professional standards. To achieve this, a structured survey was conducted with a group of architects and interior designers. Participants were asked to evaluate AI-generated visualizations, assessing their compliance with standard design criteria. The collected expert evaluations were then systematically compared with parallel assessments produced by ChatGPT 4.0, creating a basis for measuring similarities, differences, and potential biases between human and AI perspectives. Critical design parameters were carefully analyzed, including floor durability, the effective use of display areas, integration of advanced technology into spatial solutions, circulation efficiency, and considerations of user comfort and well-being. The results demonstrate clear differences between human and AI assessments, alongside notable professional divergences among human evaluators. While AI showed notable strength in areas such as technology integration and circulation optimization, human professionals identified significant weaknesses in other domains, particularly regarding customer orientation systems, signage clarity, and the organization of checkout areas. Furthermore, comparative analyses between professional groups revealed that architects placed a significantly higher emphasis on material diversity and circulation efficiency compared to interior designers, highlighting a professional prioritization of structural and flow-related parameters. A Bland-Altman analysis further revealed a systematic bias, showing that AI-generated evaluations were approximately 9% more positive compared to those of human experts. This suggests that AI tends to adopt a more optimistic lens, whereas human experts approach the same criteria with a more cautious and conservative stance. The study emphasizes the necessity of integrating human expertise into AI-driven design processes, both to ensure methodological rigor and to uphold ethical responsibility. Ultimately, by combining computational efficiency with human judgment, this research contributes to the development of more innovative, resilient, and human-centered design strategies for future retail environments.

Show more Show less

References:

7 top AI artists shaping the future of architecture and design. (2023, April 5). Hommes Studio. Retrieved September 22, 2024, from https://hommes.studio/journal/7-top-ai-artists/

Abuhassna, H., Awae, F., Adnan, M. A., Daud, M., & Almheiri, A. S. (2024). The information age for education via artificial intelligence and machine learning: a bibliometric and systematic literature analysis. International Journal of Information and Education Technology, 14(5), 700. https://doi.org/10.18178/ijiet.2024.14.5.2095

Alemdar, M. Y. (2010). Deneyimsel pazarlamada alışveriş atmosferinin tüketici davranışları üzerindeki etkisi [Doctoral dissertation, Ege Üniversitesi Sosyal Bilimler Enstitüsü].

Archisoup. (2024, February 12). What does the future of architecture look like? …our big predictions! Archisoup. Retrieved September 22, 2024, from https://www.archisoup.com/future-for-architecture-and-architects

Babilik, D., Güzel, B., Aslan, C., & Karaoğlu Can, M. (2019). Yapay zekanın sanat ve tasarım eğitimi üzerindeki etkisinin incelenmesi. Uluslararası Sanad Kongresi, 721–728.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205

Bizuayehu, S. (2024, August 12). Revolutionizing retail: How generative AI is shaping the future of shopping. Forbes. https://www.forbes.com/sites/columbiabusinessschool/2024/08/12/revolutionizing-retail-how-generative-ai-is-shaping-the-future-of-shopping/

Bland, J. M., & Altman, D. G. (1986). Statistical methods for assessing agreement between two methods of clinical measurement. The Lancet, 327(8476), 307–310. https://doi.org/10.1016/S0140-6736(86)90837-8

Blue Yonder. (2022). The store of the future: Evolving stores for today’s omni-channel landscape [Webinar]. https://www2.blueyonder.com/de/de/knowledge-center/collateral/the-store-of-the-future

Celal, M. G. (2006). Alışveriş Mekânlarının Gelişim Süreci Örneklem: Eskişehir [Master’s thesis, Eskişehir Osmangazi Üniversitesi, Fen Bilimleri Enstitüsü].

Cerebro. (2018). Yapay zekanın pazarlama ve satış dünyasında yaptığı 5 devrim. Medium. Retrieved April 2, 2024, from https://medium.com

Chew, D. (n.d.). What the future of retail will look like (5 likely predictions). Full Moon Digital. Retrieved May 18, 2024, from https://fullmoondigital.com/5-likely-predictions-of-the-future-of-retail/

Cochran, W. G. (1977). Sampling techniques (3rd ed.). John Wiley & Sons.

Deveci, M. (2022). Innovative interior solutions in contemporary architecture. Journal of Interior Design, 33(2), 45–51.

Dunne, P., & Lusch, R. F. (1999). Retailing (3rd ed.). Orlando: The Dryden Press.

Fabrigar, L. R., Wegener, D. T., MacCallum, R. C., & Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4(3), 272–299. https://doi.org/10.1037/1082-989X.4.3.272

Fernandez, P. (2022). Technology behind text-to-image generators. Library Hi Tech News, 39(10), 1–4. https://doi.org/10.1108/LHTN-10-2022-0002

Future Business Tech. (2022, January 25). The world in 2070: Top 9 future technologies [Video]. YouTube. https://www.youtube.com/watch?v=F9yU-hKi7-s&t=299s

Grewal, D., Asil, S., Roggeveen, A., & Nordfalt, J. (2019). The future of in-store technology. Journal of the Academy of Marketing Science, 48(2), 96–113. https://doi.org/10.1007/s11747-019-00697-z

Gül, A. C. (2022). Konsept mağaza tasarımında iç mekân tasarım yöntemleri [Master’s thesis, Marmara Üniversitesi Güzel Sanatlar Enstitüsü].

Gülşen, İ. (2019). İşletmelerde yapay zekâ uygulamaları ve faydaları: Perakende sektöründe bir derleme. Tüketici ve Tüketim Araştırmaları Dergisi, 11(2), 407–436.

Gümüş, F. (2019). Müzelerde yapay zekâ uygulamaları, etkileri ve geleceği [Master’s thesis, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü].

Haefner, N., Parida, V., Gassmann, O., & Wincent, J. (2023). Implementing and scaling artificial intelligence: A review, framework, and research agenda. Technological Forecasting and Social Change, 197, 122878. https://doi.org/10.1016/j.techfore.2023.122878

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.

Holland, O. (2022, September 6). An architect asked AI to design skyscrapers of the future. This is what it proposed. CNN Style. Retrieved April 9, 2024, from https://edition.cnn.com/style/article/ai-architecture-manas-bhatia/index.html

Hoşer, M., & Köymen, E. (2023). Analysis of text-to-image AI systems in terms of contribution to interior coloring. Journal of Artificial Intelligence in Architecture, 4(1), 5–15. https://doi.org/10.17671/gazibtd.1252993

Hussain, R., & Ali, M. (2015). Effect of store atmosphere on consumer purchase intention. International Journal of Marketing Studies, 7(2), 35–43. http://dx.doi.org/10.5539/ijms.v7n2p35

Ibrahim, N. N. (2022). AI-generated future cities by Manas Bhatia. Amazing Architecture. Retrieved April 9, 2024, from https://amazingarchitecture.com/futuristic/ai-generated-future-cities-by-manas-bhatia

Keleş, A. (2007). Öğrenme-öğretme sürecinde yapay zekâ ve web tabanlı zeki öğretim sistemi tasarımı ve “matematik öğretiminde bir uygulama [Doctoral dissertation, Atatürk Üniversitesi, Fen Bilimleri Enstitüsü].

Kok, G. (2025, February 27). The AI-powered revolution transforming the future of retail. Forbes. https://www.forbes.com/councils/forbestechcouncil/2025/02/27/the-ai-powered-revolution-transforming-the-future-of-retail/

Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48–64.

Kumar, S., Rao, P., Singhania, S., Verma, S., & Kheterpal, M. (2024). Will artificial intelligence drive the advancements in higher education? A tri-phased exploration. Technological Forecasting and Social Change, 201, 123258. https://doi.org/10.1016/j.techfore.2024.123258

Lazarevich, K. (2017, July 26). 3 key advantages for AI in the retail space. VentureBeat. Retrieved September 22, 2024, from https://venturebeat.com/ai/3-key-advantages-for-ai-in-the-retail-space/

Leblebicioğlu, S., & Uslu, A. (2017). Teknoloji mağazalarının mağaza kişiliklerinin karşılaştırılmasına yönelik bir araştırma. Social Sciences Studies Journal, 3(6), 1070–1082. https://doi.org/10.26449/sssj.142

Levy, M., & Weitz, B. A. (2009). Retailing management (7th ed.). The McGraw-Hill Education.

Macomber, J. D., & Allen, J. G. (2020). Healthy buildings in 2070. The Bridge, 50(S), 11–14. (Special 50th Anniversary Issue, edited by R. M. Latanision).

Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.

Mesher, L. (2013). Mağaza tasarımı (F. Akder, Çev.). Literatür.

Nahar, S. (2024). Modeling the effects of artificial intelligence (AI)-based innovation on sustainable development goals (SDGs): Applying a system dynamics perspective in a cross-country setting. Technological Forecasting and Social Change, 201, 123203. https://doi.org/10.1016/j.techfore.2023.123203

Önder, N. (2022, September 17). Gelecek, perakende markalarına ne söylüyor? Marketing Türkiye. Retrieved September 22, 2024, from https://www.marketingturkiye.com.tr/haberler/perakendenin-gelecegi/

OpenAI. (2024). ChatGPT (Version 4.0) [Large language model]. https://chat.openai.com

Özgören, F. (2013). Mağaza düzeni ve tasarımı. İstanbul Sosyal Bilimler Dergisi, 5, 31–45.

Pekpostalcı, A. (2015). Alışveriş mekanları tasarımında deneyimsel pazarlama metodu ve örnekler üzerinde analizi [Doctoral dissertation, Mimar Sinan Güzel Sanatlar Üniversitesi Fen Bilimleri Enstitüsü].

Polat, V. (2009). Tüketici elektroniği perakende sektöründe fiyat değişmelerinin analiz ve tahmini [Master’s thesis, Gebze Yüksek Teknoloji Enstitüsü].

PwC. (2021). AI in retail: Shaping the future of shopping. PricewaterhouseCoopers.

Razali, N. M., & Wah, Y. B. (2011). Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors and Anderson-Darling tests. Journal of Statistical Modeling and Analytics, 2(1), 21–33.

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (2nd ed.). Holt, Rinehart and Winston.

Samsul, S. A., Yahaya, N., & Abuhassna, H. (2023). Education big data and learning analytics: a bibliometric analysis. Humanities and Social Sciences Communications, 10(1), 1-11. https://doi.org/10.1057/s41599-023-02176-x

Schober, P., Boer, C., & Schwarte, L. A. (2018). Correlation coefficients: Appropriate use and interpretation. Anesthesia & Analgesia, 126(5), 1763–1768. https://doi.org/10.1213/ANE.0000000000002864

Shankar, V. (2018). How AI is reshaping retailing. Journal of Retailing, 94(4), 5–11. https://doi.org/10.1016/S0022-4359(18)30076-9

Shankar, V., & Venkatesh, A. (2018). Technology transformation and consumer behavior in retail environments. Journal of Retailing, 94(4), 1-11.

Statista. (2023). Artificial intelligence (AI) spending in retail worldwide from 2018 to 2025. https://www.statista.com/statistics/941835/worldwide-retail-ai-spending/

Statista. (2023, March 31). Projected amount of worldwide retail spending influenced by artificial intelligence (AI) in 2025 [Graph]. Retrieved from https://www.statista.com/statistics/972448/artificial-intelligence-ai-impact-on-retail-spending-worldwide/

Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53–55. https://doi.org/10.5116/ijme.4dfb.8dfd

Tek, Ö. B., & Demirci Orel, F. (2008). Perakende pazarlama yönetimi (3rd ed.). Birleşik Matbaacılık.

Üçge. (2015, April 20). “Geleceğin marketi”ni perakendecilerle buluşturdu. Retrieved September 22, 2024, from https://ucge.com/ucge-gelecegin-marketini-perakendecilerle-bulusturdu/

Yıldırım, B., & Demirarslan, D. (2020). İç mimarlıkta yapay zekâ uygulamalarının tasarım sürecine faydalarının değerlendirilmesi. Humanities Sciences, 15(2), 62–80. http://dx.doi.org/10.12739/NWSA.2020.15.2.4C0236

Yıldırım, B., & Demirarslan, S. (2021). Yapay zekâ destekli iç mimari tasarım ve sunum araçlarında bulut tabanlı bir yazılım: Coohom örnek olay incelemesi. Sosyal Bilimler Dergisi, 8(54), 589–610. https://doi.org/10.29228/SOBIDER.52577

Yıldız, Z. (2023). Geleceğin alışveriş merkezi tasarımına yönelik bir tahmin modeli [Doctoral dissertation, İstanbul Üniversitesi].

Show more Show less