New concepts, different approaches: tackling e-visibility in research project websites




digital scientific practices, e-visibility, research project websites, lexicogrammatical devices, multimodality


In the last few years, the web has become a privileged access platform for knowledge for an increasingly globalized society. Thus, digital platforms are currently used by researchers to strengthen the visibility of their research output as well as their own. In this study we explore the concept of e-visibility as a key notion in the current digital discursive practices within the scientific context. For such purposes we have focused on international research project websites as instances of such practices.The analysis undertaken is data-driven and has revealed the existence of various entities which are made visible by means of a combination of lexicogrammatical devices together with other modes afforded by the digital platforms. Results also show that there are various types of e-visibility emerging from the combination of the entities and the lexicogrammatical and visual resources used to make them visible.


Download data is not yet available.

Author Biographies

Rosa Lorés-Sanz, Universidad de Zaragoza

Profesora Titular del Departamento de Filología Inglesa y Alemana, Facultad de Filosofía y Letras, Universidad de Zaragoza.

Isabel Herrando-Rodrigo, Universidad de Zaragoza

Profesora Contratado Doctor, Dpto. de Filología Inglesa y Alemana, Facultad de Filosofía y Letras, Universidad de Zaragoza


Albalat-Mascarell, A., & Carrió-Pastor, M.L. (2019). "Self-representation in political campaign talk: A functional metadiscourse approach to self-mentions in televised presidential debates." Journal of Pragmatics, 147, 86-99.

Barbour, K., & Marshall, P. (2012). "The Academic Online: Constructing Persona Through the World Wide Web." First Monday, 17/9.

Biber, D., & Finegan, E. (1989). "Styles of stance in English: Lexical and grammatical marking of evidentiality and affect." Text, 9, 93-124.

Bordet, G. (2013). "The Rhetorical Role of 'Collocational Chains' and their Implications in the Building of Scientific Discourse Strategies." European Journal of English Studies, 17/3, 235-250.

Breivega, K., Dahl, T., & Fløttum, K. (2002). "Traces of self and others in research articles. A comparative pilot study of English, French and Norwegian research articles in medicine, economics and linguistics." International Journal of Applied Linguistics, 12/2, 218-239.

Charles, M. (2004). The Construction of Stance: A Corpus-based Investigation of Two Contrasting Disciplines. University of Birmingham. PhD Thesis. (Unpublished).

Crismore, A., & Abdollahzadeh, E. (2010). "A review of recent metadiscourse studies: The Iranian context." Nordic Journal of English Studies, 9/2, 195-218.

Dahl, T. (2004). "Textual metadiscourse in research articles: A marker of national culture or of academic discipline?" Journal of Pragmatics, 36, 1807-1825.

Dressen-Hammouda, D. (2014). "Measuring the voice of disciplinarity in scientific writing: A longitudinal exploration of experienced writers in geology." English for Specific Purposes, 34, 14-25.

Ferrari, L. (2003). "Marcadores de modalidad epistémica en artículos de investigación." In M. García-Wegroni (ed.) Actas del Congreso Internacional La Argumentación. Buenos Aires: Instituto de Lingüística. Sociedad. Barcelona: Gedisa, 69-93.

Giannoni, D.S. (2010) "Metaphoric Values and Disciplinary Identity in English Research Articles." In G. Garzone & J. Archibald (eds.) Discourse, Identities and Roles in Specialized Communication. Linguistic Insights Vol. 125. Bern: Peter Lang, 279-298.

Goffman, E. (1981). Forms of Talk. Oxford: OUP.

Gosden, H. (1993). "Discourse functions of marked theme in scientific research articles." English for Specific Purposes, 11, 207-224.

Gotti, M. (2010). "Identity traits in written academic discourse across languages." In R. Lorés-Sanz, P. Mur-Dueñas, P. & E. Lafuente-Millán (eds.) Constructing Interpersonality. Multiple Perspectives on Written Academic Genres, Newcastle upon Tyne: Cambridge Scholars Publishing, 49-60.

Halliday, M.A.K., & Martin, J. (1993). Writing Science: Literacy and Discursive Power. London: Falmer Press.

Harwood, N. (2005a). "Nowhere has anyone attempted… In this article I aim to do just that': A corpus-based study of self-promotional I and we in academic writing across four disciplines." Journal of Pragmatics, 37, 1207-1231.

Harwood, N. (2005b). "'We do not seem to have a theory... the theory I present here attempts to fill this gap': inclusive and exclusive pronouns in academic writing." Applied Linguistics, 26/3, 343-375.

Henderson, W., & Hewings, A. (1990). "A language of model building." In T. Dudley-Evans & Henderson, W (eds.). The language of economics: The analysis of economics discourse. London: Modern English Publication in Association with the British Council. ELT Documents 134: 43-54.

Herrando-Rodrigo, I. (2019). "Raising awareness around writers' voice in academic discourse. An analysis of writers' (in)visibility." Brno Studies in English, 45/2, 49-72.

Herring, S.C. (2012). "Discourse in Web 2.0: Familiar, Reconfigured, and Emergent." In D. Tannen & A. M. Tester (eds.) Georgetown University Round Table on Languages and Linguistics. Washington, DC: Georgetown Univ. Press, 1-25.

Hodge, R., & Kress, G. (1979). Language and Ideology. London/New York: Routledge.

Hunston, S., & Thompson, G. (2000). Evaluation in Text: Authorial Stance and the Construction of Discourse. Oxford: Oxford University Press.

Hyland, K. (1998). Hedging in Scientific Research Articles. Amsterdam: John Benjamins.

Hyland, K. (2005). Metadiscourse: Exploring Interaction in Writing. London: Bloomsbury.

Hyland, K. (2010). "Community and Individuality: Performing Identity in Applied Linguistics." Written Communication, 27/2, 159-188.

Hyland, K., & Sancho, C. (2012). Stance and Voice in Academic Discourse. Basingstoke: Palgrave Macmillan.

Ivanič, R. (1998). Writing and Identity: The Discoursal Construction of Identity in Academic Writing. Amsterdam: John Benjamins.

Ivorra Pérez, F.M. (2015). "The impact of cultural dimensions and politeness on the engagement markers of Spanish, British and US business websites." In M. Hernández-López & L. Fernández-Amaya (eds.) Studies in Pragmatics 14: A Multidisciplinary Approach to Service Encounters. Boston: Brill. Leiden, 139-163.

Ivorra Pérez, F.M. (2016). "Interpersonality and culture: an approach to the movie review genre." Odisea, 17, 159-183.

Jewitt, C. (ed.) (2013). The Routledge Handbook of Multimodal Analysis. London: Routledge.

Jewitt, C. (2016). "Multimodal analysis." In A. Georgakopoulou & T. Spilioti (eds.) Routledge Handbook of Language and Digital Communication. London: Routledge,69-84.

John, S. (2005). The Writing Process and Writing Identity: Investigating the Influence of Revision on Linguistic and Textual Features of Writer Identity in Dissertations. UK: University of Birmingham. PhD Thesis (Unpublished).

Kress, G. (2010). Multimodality: A Social semiotic approach to communication. London: Routledge.

Kress, G., & van Leeuwen, T. (2001). Multimodal Discourse: The modes and media of contemporary communication. London: Arnold.

Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. London: Routledge.

Lewin, B. A. (1998). "Hedging: from and function in scientific research texts." In I. Fortanet & T. Dudley-Evans (eds.) Genre Studies in English for Academic Purposes. Castelló de la Plana: Publicaciones de la Universitat Jaume I: 89-104.

Lewin, B. A. (1998). "Hedging: from and function in scientific research texts." In I. Fortanet & T. Dudley-Evans (eds.) Genre Studies in English for Academic Purposes. Castelló de la Plana: Publicaciones de la Universitat Jaume I: 89-104.

Lorés-Sanz, R. (2008). "Authorial visibility in research article and research article abstracts: the intergeneric perspective." In S. Burgess & P. Martín-Martín (eds.) English as an Additional Language in Research Publication and Communication. Berlin: Peter Lang, 105-122.

Lorés-Sanz, R. (2011a). "The construction of the author's voice in academic writing: the interplay of cultural and disciplinary factors." Text & Talk, 31/2, 173-193.

Lorés-Sanz, R. (2011b). "The study of authorial voice: using a Spanish-English corpus to explore linguistic transference." Corpora, 6/1, 1-24.

Lorés-Sanz, R., Mur-Dueñas, P., & Lafuente Millán, E. (2010). Constructing Interpersonality: Multiple Perspectives on Written Academic Genres. Newcastle upon Tyne, UK: Cambridge Scholars Publishing.

Luzón, M.J. (2018). "Constructing academic identities online: Identity performance in research group blogs written by multilingual scholars." Journal of English for Academic Purposes, 33, 24-39.

Martin, J.R. & White, M. (2005). The Language of Evaluation: Appraisal in English. London: Palgrave.

Martínez, I.A. (2001). "Impersonality in the research article as revealed by analysis of the transitivity system." English for Specific Purposes, 20/3, 227-247.

Martínez, I.A. (2005). "Native and non-native writer's use of first person pronouns in the different sections of biology research articles in English." Journal of Second Language Writing, 14/3, 174-190.

Miller, C.R. (2014). "Genre as social action (1984), revisited 30 years later (2014)." Letras & Letras, 31/3, 56-72.

Mur-Dueñas, P., Lorés-Sanz, R., & Lafuente Millán, E. (2010). "Editorial." Journal of English for Academic Purposes (Special Issue on Interpersonality in Academic Writing), 9/2, 83-85.

Salager-Meyer, F. (1994). "Hedges and textual communicative function in medical English written discourse." English for Specific Purposes, 13/2, 149-170.

Salager-Meyer, F., Alcaraz-Ariza, M.A., & Zambrano, N. (2003). "The scimitar, the dagger and the glove: Intercultural differences in the rhetoric of criticism in Spanish, French and English medical discourse (1930-1995)." English for Specific Purposes, 22/3, 223-247.

Stock, I., & Eik-Nes, N. (2016). "Voice features in academic texts - A review of empirical studies." Journal of English for Academic Purposes, 24, 89-99.

Stubbs, M. (1996). Text and Corpus Linguistics: Computer-Assisted Studies of Language and Culture. Oxford: Blackwell.

Suau-Jiménez, F. (2016). "What can the discursive construction of stance and engagement voices in traveler forums and tourism promotional websites bring to a cultural, cross-generic and disciplinary view of interpersonality?" Ibérica, 31, 199-220.

Suau-Jiménez, F., Lorés-Sanz, R., Mapelli, G., & Herrando-Rodrigo, I. (in press). "La interpersonalidad discursiva como propuesta alternativa al metadiscurso interpersonal." Onomázein, 54.

Tang, R. (2004). An Approach to Written Academic Voice: Exploring the Interpersonal Negotiations in Student Academic Writing Through APPRAISAL. University of Birmingham. PhD Thesis (Unpublished).

Tang, R. & John, S. (1999). "The 'I' in identity: Exploring writer identity in student academic writing through the first person pronoun". English Specific Purposes, 18, 23-39.

Thurlow, C., & Mroczek, K. (2011). "Introduction. Fresh Perspectives on New Media Sociolinguistics." In C. Thurlow. & Mroczek, K. (eds.) Digital Discourse: Language in the New Media. Oxford: Oxford University Press, xix-xliv.

Turiman, S., Abdullah, N., & Noor, M. (2018). "Spoken metadiscourse in Malaysian ESL job interviews." Journal of Language Studies, 18/3, 135-152.

Wise, L. (2005). "Blogs versus discussion forums in postgraduate on line continuing medical education". BlogTalk conference paper. Sydney. <>

Yakhontova, T. (2006). "Cultural and disciplinary variation in academic discourse: The issue of influencing factors." Journal of English for Academic Purposes, 5, 153-167.

Yamamoto, M. (2006). Agency and Impersonality: Their Linguistic and Cultural Manifestations. Amsterdam/ Philadelphia: John Benjamins.