El rótulo comercial. Protagonista de nuestra realidad

Jonay Cogollos van der Linden

Resumen

Street signs are the media for advertising in our closest urban environment. They are intended to indicate information that is not outwardly observable in complex built-up landscapes. Commercial graphics puts its stamp on the urban environment. This study therefore enables us to better understand reality, culture and, ultimately, the world around us.

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Esta revista se publica bajo una Creative Commons Attribution-NonCommercial 4.0 International License.

Universitat Politècnica de València

e-ISSN: 2341-3018    ISSN: 2253-6337  http://dx.doi.org/10.4995/eme