Triple Bottom-line Business Model. Case study on the organic food retailing


  • Ana Galeano Revert Universitat Politècnica de València
  • Jose P. Garcia-Sabater Universitat Politècnica de València
  • Cristóbal Miralles Insa Universitat Politècnica de València



Social Economy, Social Enterprise, Sharing Economy, Business Models, Short Supply Chain, Organic Food


The present work aims to analyse and identify a triple bottom-line business model of food retailing, in order to show a sustainable, replicable and non-scalable model in the agri-food sector, and to facilitate the development of a feasible market for small size producers-sellers. The methodology used for the business model identification analyses and relates elements and strategies, providing a design graphic for the model, as well as evaluating each triple sustainability dimension. All this following a protocol derived from the methodology of case study research. The case study shows a sustainable, replicable and non-scalable business model that emerges from a strategy defined by a responsible consumption group from a university. Using digital technology for the distribution and sale of products, and sharing capacity with a WISE, a business model is achieved that shortens the food products commercialization channel between producers and consumers, improving economic, social and environmental sustainability. The application of this methodology provides a tool that facilitates the replicability of sustainable business models in the agri-food business context, and allows identifying the level of their sustainability. The incorporation of this business model can contribute to the development of a triple bottom-line food market, whose purpose is to improve the survival of small size producers-sellers given the increasing centralization and globalization of the agri-food economy distribution.


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Author Biographies

Ana Galeano Revert, Universitat Politècnica de València

Departamento de Organización de Empresas

Jose P. Garcia-Sabater, Universitat Politècnica de València

ROGLE (Research Group in Reengineering, Operations Management, Group Work and Logistics Excellence), Dpto. de Organización de Empresas

Cristóbal Miralles Insa, Universitat Politècnica de València

ROGLE (Research Group in Reengineering, Operations Management, Group Work and Logistics Excellence), Dpto. de Organización de Empresas


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How to Cite

Galeano Revert, A., Garcia-Sabater, J. P., & Miralles Insa, C. (2018). Triple Bottom-line Business Model. Case study on the organic food retailing. WPOM-Working Papers on Operations Management, 9(1), 30–52.



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