Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

Authors

  • Virginia Rincón Diez Universidad del País Vasco UPV-EHU
  • Pilar Zorrilla Calvo Universidad del País Vasco UPV-EHU

DOI:

https://doi.org/10.4995/wpom.v8i1.6470

Keywords:

Protocol, Marketing, Entrepreneurship, Active Learning, PBL, Project-Based Learning, Teacher-Centered, Lectures

Abstract

This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.

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References

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Published

2017-06-30

How to Cite

Rincón Diez, V., & Zorrilla Calvo, P. (2017). Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures. WPOM-Working Papers on Operations Management, 8(1), 1–8. https://doi.org/10.4995/wpom.v8i1.6470

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Section

Protocol