La formación universitaria en comunicación de la RSC: Análisis de las titulaciones especializadas en RSC en España (2017-18)

M. Compte-Pujol, K. Matilla, G. Marca-Francès

Resumen

Existe unanimidad en la literatura consultada en cuanto al papel determinante que juegan las relaciones públicas y la comunicación en la difusión de la Responsabilidad Social Corporativa (RSC). Partiendo de esta base, nuestra investigación identifica y analiza los planes  de estudio de la formación superior de grado y de master especializada en RSC en España, en el curso 2017-2018, con la finalidad de comprobar si aparecen en ellos  contenidos específicos sobre relaciones públicas y comunicación. En total, hemos identificado cuatro asignaturas de master vinculadas directa o tangencialmente con las relaciones públicas y la comunicación,  por lo que ambos conceptos presentan una presencia muy fragmentada y prácticamente residual en los planes de estudio analizados. Una realidad contraria a los principios propugnados por los académicos y a las necesidades crecientes del sector profesional de la comunicación.


Palabras clave

Asignaturas; Comunicación de la RSC; Formación Superior en España; Relaciones Públicas; Responsabilidad Social Corporativa

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