Digital Signage: An Experience of Innovation in Higher Education

Vanessa Roger-Monzó, María Guijarro-García, Myriam Martí-Sánchez

Abstract

This project on teaching innovation was developed in ESIC Business & Marketing School Valencia and is based on the educational opportunities provided by Digital Signage. This paper describes the different phases undertaken to implement a flexible teaching method that counted on the participation of 43 third-year undergraduate students of Communication and Public Relations during two consecutive academic years (2013-2015). The objectives of this project are to promote educational innovation through the creation of a work structure led by teachers and to encourage students´ independent learning in the process of constructing knowledge through the development of the most appropriate visual designs for the transmission of information and advertising messages from the school. To achieve this, students have used Photoshop, Flash and Premiere software. The obtained results show that this project helps to encourage assimilation and implementation of key concepts in the field of creativity, graphic design and content management. The project also supports that teachers involved in the project should improve education quality by pooling and making the most of the best practices they have implemented on new methodologies in teaching and the development of their subject matters.


Keywords

Digital signage; Intra-university management and information planning; Teaching innovation; Teamwork; Independent learning

Full Text:

PDF

References

Baena, V. and Padilla, V. (2012). Refuerzo y desarrollo de competencias mediante la elaboración de una campaña real de marketing: la Formula UEM. Revista de Docencia Universitaria, 10(1), 199-214.

Baena, V. (2010). Innovación docente e identificación de inhibidores del aprendizaje en el área de empresa: Una propuesta metodológica. Espiral. Cuadernos del profesorado, 3(6), 3-14.

Cano, Mª E. (2008). La evaluación por competencias en la educación superior. Profesorado. Revista de curriculum y formación de profesorado, 12(3), 1-16.

Canzer, B. (1997). Marketing education on the internet: a world wide web based introductory marketing course design for the virtual-u project in distance education at Simon Fraser University. Journal of Marketing Education, 19(3), 56-65. http://dx.doi.org/10.1177/027347539701900306

Criado, R. and Moreno, A. (2009). Un ejemplo de desarrollo de competencias en el contexto universitario de la tele-enseñanza. RELADA-Revista Electrónica de ADA-Madrid, 3(2), 118-126.

Exley, K. and Dennick, R. (2007). Enseñanza en pequeños grupos en educación superior: tutorías, seminarios y otros agrupamientos. Narcea Ediciones.

Iab Spain (2014). Inversión Publicitaria en Medios Digitales. Resultados de 2013. http://www.iabspain.net/wp-content/uploads/downloads/2014/03/Informe-Inversi%C3%B3n-Publicidad-Total-A%C3%B1o-2013_Reducida.pdf

Martín, A.; León, C. and García, A. (2014). Innovación docente para la integración de autoformación y autoevaluación en la plataforma web. Pixel-Bit: Revista de medios y educación, 44, 201-214. http://dx.doi.org/10.12795/pixelbit.2014.i44.14

Ministerio de educación, cultura y deportes. (2003). La integración del Sistema Universitario Español en el Espacio Europeo de Enseñanza Superior. Documento Marco. Madrid: MECD.

Polanco, A. (2005). La motivación en los estudiantes universitarios, Actualidades Investigativas en Educación, 5(2), 1-13.

Salinas, J. (2004). Innovación docente y uso de las TIC en la enseñanza universitaria. Revista universidad y sociedad del conocimiento, 1(1), 1-16.

Wright, L. K.; Bitner, M.J. and Zeithaml, V. A. (1994). Paradigm shifts in business education: Using active learning to deliver services marketing content. Journal of Marketing Education, 16 (3), 5-19. http://dx.doi.org/10.1177/027347539401600303

Abstract Views

2418
Metrics Loading ...

Metrics powered by PLOS ALM


 

Cited-By (articles included in Crossref)

This journal is a Crossref Cited-by Linking member. This list shows the references that citing the article automatically, if there are. For more information about the system please visit Crossref site

1. Spanish Real Estate Bubble: A Classroom Experiment
Fernando Castello-Sirvent
Multidisciplinary Journal for Education, Social and Technological Sciences  vol: 3  issue: 2  first page: 185  year: 2016  
doi: 10.4995/muse.2016.6377




This journal is distributed under a Creative Commons Attribution-NonCommercial-NonDerivs 4.0 Internacional License.

Universitat Politècnica de València

e-ISSN: 2341-2593   https://dx.doi.org/10.4995/muse