So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

Juan Carlos Rentería-García

https://orcid.org/0000-0003-1061-6039

Colombia

Universidad EAN

Associate Professor, Faculty of Administration, Finance and Economic Sciences, Universidad EAN, Bogotá, Colombia.

Mauricio Sabogal-Salamanca

https://orcid.org/0000-0002-2633-731X

Colombia

Universidad EAN

Associate Professor, Faculty of Administration, Finance and Economic Sciences, Universidad EAN, Bogotá, Colombia.

Yesica Mayett-Moreno

https://orcid.org/0000-0002-7585-6060

Mexico

Autonomous Popular University of the State of Puebla

Associate Professor, Agribusiness and Management Programs, Autonomous Popular University of the State of Puebla, Puebla, México.
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Accepted: 2019-10-01

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Published: 2019-10-03

DOI: https://doi.org/10.4995/muse.2019.11048