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Clustering product innovators: a comparison between conventional and green product innovators

Marc Pons

https://orcid.org/0000-0002-6755-234X

Spain

University of Girona

Department of Business Administration and Product Design.

Andrea Bikfalvi

https://orcid.org/0000-0003-4742-820X

Spain

University of Girona

Department of Business Administration and Product Design.

Josep Llach

https://orcid.org/0000-0001-8766-8756

Spain

University of Girona

Department of Business Administration and Product Design.

Submitted: 2017-10-15

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Accepted: 2018-01-17

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Published: 2018-01-31

DOI: https://doi.org/10.4995/ijpme.2018.8762