Clustering product innovators: a comparison between conventional and green product innovators

Marc Pons, Andrea Bikfalvi, Josep Llach


This paper aims at analysing firms implementing new products. Based on a cluster analysis, three types of manufacturers have been identified representing different types of product innovators according to the competitiveness factors important for their business, environmentally sensitive new products, and a performance indicator, such as the share of turnover from new products.


EMS; Manufacturing companies; product innovation; environmental impact; Spain

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