Clustering product innovators: a comparison between conventional and green product innovators




EMS, Manufacturing companies, product innovation, environmental impact, Spain


This paper aims at analysing firms implementing new products. Based on a cluster analysis, three types of manufacturers have been identified representing different types of product innovators according to the competitiveness factors important for their business, environmentally sensitive new products, and a performance indicator, such as the share of turnover from new products.


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Author Biographies

Marc Pons, University of Girona

Department of Business Administration and Product Design.

Andrea Bikfalvi, University of Girona

Department of Business Administration and Product Design.

Josep Llach, University of Girona

Department of Business Administration and Product Design.


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