Packaging as source of efficient and sustainable advantages in supply chain management. An analysis of briks
In higher competitive markets, the suitable supply chain management (particularly, in logistic processes) and the adoptionof sustainability programs are strategic points in companies. In this context, no many companies have devoted special attentionto the impact of packaging design on logistic efficiency and sustainability.
Thus, the integration of logistics and the packaging design has been conceptualized in the term «packaging logistics», par ticularly emphasizing its operational and organizational impact on supply chain performance. Going beyond, authors consider that a greater emphasis should be given to the important strategic connotations to do with packaging design,in many cases this being one of the supports of competitive advantages in the supply chain management from an overall perspective of efficiency and sustainability.To illustrate this statement, in this paper, not only the conceptual field of this concept is developed, but also in its application, analysing a case study in dairy sector, particularly, focused on brik products .
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