María Teresa Maza Rubio

Articles as author

• Competitive advantage differences between firms belonging to a business group and independent companies in the Spanish wine industry

  Published: 2018-01-12

  Vol. 17 No. 2 (2017)

• A strategy to increase lamb meat consumption from a relationship marketing perspective

  Published: 2024-06-28

  Vol. 24 No. 1 (2024)

• Consumer attitudes towards organic vegetables: Segmentation and market potential

  Published: 2025-06-16

  Vol. 25 No. 1 (2025)