A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

Melania Salazar-Ordóñez; Rosa Cordón-Pedregosa; Macario Rodríguez-Entrena

doi:10.7201/earn.2018.02.01

Authors

Melania Salazar-Ordóñez Universidad Loyola Andalucía
Rosa Cordón-Pedregosa Universidad Loyola Andalucía
Macario Rodríguez-Entrena Universidad de Córdoba

DOI:

https://doi.org/10.7201/earn.2018.02.01

Keywords:

Handmade and locally made agrifood products, Honduras, labelling, Partial Least Squares (PLS)

Abstract

This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.

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Author Biographies

Melania Salazar-Ordóñez, Universidad Loyola Andalucía

Dpt. Economía.

Rosa Cordón-Pedregosa, Universidad Loyola Andalucía

Fundación ETEA.

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