A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

Melania Salazar-Ordóñez, Rosa Cordón-Pedregosa, Macario Rodríguez-Entrena

Abstract

This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.


Keywords

Handmade and locally made agrifood products; Honduras; labelling; Partial Least Squares (PLS)

Subject classification

D12, Q13.

Full Text:

PDF

References

AECID. (2013). Plan Director de la cooperación española 2013-2016. Madrid: Agencia Española de Cooperación Internacional.

Akaichi, F. & Gil, J.M. (2009). “Factors explaining the consumers’ willingness to pay for a “typical” food product in Spain: Evidence from experimental auctions”. Communication presented to 27th Conference IAAE, Beijing, China.

ASDI. (2005). Desarrollo económico local en Bolivia, Honduras y Nicaragua. Evaluación de estrategias de reducción de pobreza en América Latina – 2004. América Latina: Asdi, Departamento Regional para América Latina.

Bagozzi, R.P. & Phillips, L.W. (1982). “Representing and testing organizational theories: A holistic construal”. Administrative Science Quarterly, 27(3), 459-489. http://dx.doi.org/10.2307/2392322.

Barclay, D., Higgins, C. & Thompson, R. (1995). “The Partial Least Squares (PLS) approach to causal modelling: Personal computer adoption and use as an illustration”. Technology Studies, 2(2), 285-309. http://dx.doi.org/10.4236/jbise.2010.36079.

Baron, R.M. & Kenny, D.A. (1986). “The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations”. Journal of Personality and Social Psychology, 51(6), 1173-1182. http://dx.doi.org/10.1037/0022-3514.51.6.1173.

Barreiro-Hurlé, J., Gracia, A. & De-Magistris, T. (2010). “Does nutrition information on food products lead to healthier food choices?” Food Policy, 35(3), 221-229. http://dx.doi.org/10.1016/j.foodpol.2009.12.006.

Batra, R., Ramaswamy, V., Alden, D.L., Steenkamp, J.B.E. & Ramachander, S. (2000). “Effects of brand local and non-local origin on consumer attitudes in developing countries”. Journal of Consumer Psychology, 9(2), 83-95. http://dx.doi.org/10.1207/S15327663JCP0902_3.

Bellows, A.C., Alcaraz, G. & Hallman, W.K. (2010). “Gender and food, a study of attitudes in the USA towards organic, local, US grown, and GM-free foods”. Appetite, 55(3), 540-550. http://dx.doi.org/10.1016/j.appet.2010.09.002.

Bernabéu, R., Olmeda, M. & Díaz, M. (2005). “Wine consumer preference structure and attitudes towards designation of origin. The case of Castilla-La Mancha”. Economía Agraria y Recursos Naturales – Agricultural and Resource Economics, 5(9), 57-80. http://dx.doi.org/10.7201/earn.2005.09.03.

Blitstein, J.L. & Evans, W.D. (2006). “Use of nutrition facts panels among adults who make household food purchasing decisions”. Journal of nutrition education and behavior, 38(6), 360-364. http://dx.doi.org/10.1016/j.jneb.2006.02.009.

Bond, C.A., Thilmany, D.D. & Bond, J.K. (2008). “What to choose? The value of label claims to fresh produce consumers”. Journal of Agricultural and Resource Economics, 33(3), 402-427.

Bougherara, D., Grolleau, G., & Mzoughi, N. (2008). “Buy local, pollute less: What drives households to join a community supported farm?” Ecological Economics, 68(5), 1488-1495.

Bosman, J.C.M., Van der Merwe, D., Ellis, S.M., Jerling, J.C. & Badham, J. (2013). “South African adult metropolitan consumers’ opinions and use of health information on food labels”. British Food Journal, 116(1), 30-43. http://dx.doi.org/10.1108/BFJ-12-2011-0298.

Bosshart, D., Muller, C. & Hauser, M. (2010). European food trends report. Zurich: GDI Gottlieb Duttweiler Institute.

Bowman, K.S. (2011). “Sustainable tourism certification and state capacity: Keep it local, simple, and fuzzy”. International Journal of Culture, Tourism and Hospitality Research, 5(3), 269-281. http://dx.doi.org/10.1108/17506181111156961.

Boys, K.A., Willis, D.B. & Carpio, C.E. (2014). “Consumer willingness to pay for organic and locally grown produce on Dominica: Insights into the potential for an Organic Island”. Environment, Development and Sustainability, 16(3), 595-617. http://dx.doi.org/10.1007/s10668-013-9496-3.

Carmines, E.G. & Zeller, R.A. (1979). Reliability and validity assessment. Beverly Hills: SAGE.

Chin, W.W. (1998a). “Issues and opinion on structural equation modelling”. Management Information Systems Quarterly, 22(1), 7-15.

Chin, W.W. (1998b). “The partial least squares approach for structural equation modelling”. In Marcoulides, G.A. (Ed.): Modern Methods for Business Research (pp. 295-336). New Jersey: Lawrence Erlbaum Associates Publishers.

Conner, D., Colasanti, K., Ross, R.B. & Smalley, S.B. (2010). “Locally grown foods and farmers markets: Consumer attitudes and behaviors”. Sustainability, 2(3), 742-756. http://dx.doi.org/10.3390/su2030742.

Cowburn, G. & Stockley, L. (2005). “Consumer understanding and use of nutrition labelling: a systematic review”. Public health nutrition, 8(1), 21-28. http://dx.doi.org/10.1079/PHN2004666.

Cranfield, J., Henson, S. & Blandon, J. (2012). “The effect of attitudinal and sociodemographic factors on the likelihood of buying locally produced food”. Agribusiness, 28(2), 205-221. http://dx.doi.org/10.1002/agr.21291.

Darby, K., Batte, M. T., Ernst, S. & Roe, B. (2006). “Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers”. In Proceeding American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26.

Darby, K., Batte, M. T., Ernst, S. & Roe, B. (2008). “Decomposing local: A conjoint analysis of locally produced foods”. American Journal of Agricultural Economics, 90(2), 476-486. http://dx.doi.org/10.1111/j.1467-8276.2007.01111.x.

Dentoni, D., Tonsor, G.T., Calantone, R.J. & Peterson, H.C. (2009). “The direct and indirect effects of locally grown on consumers’ attitudes towards agri-food products”. Agricultural and Resource Economics Review, 38(3), 384. http://dx.doi.org/10.1017/S1068280500009631.

Diamantopoulos, A. & Winklhofer, H.M. (2001). “Index construction with formative indicators: An alternative to scale development”. Journal of Marketing Research, 38(2), 269-277.

Domínguez Hernández, M.L. & de la Paz Hernández Girón, J. (1996). “The Impact of Marketing Strategies on Craftsmen: A Case Study of Oaxaca, Mexico”. Community Development, 27(1), 35-44. http://dx.doi.org/10.1080/15575339609489847.

Drichoutis, A.C., Lazaridis, P. & Nayga, R. M. (2006). “Consumers’ use of nutritional labels: A review of research studies and issues”. Academy of Marketing Science Review, 9, 1-22. Retrieved from: https://www.ams-web.org/page/OriginalAMSR/articles/drichoutis09-2006.pdf.

East, R. (1997). Consumer behaviour: Advances and applications in marketing. New York: Prentice Hall.

Falk, R.F. & Miller, N.B. (1992). A Primer for Soft Modelling. Ohio: University of Akron.

Fitzgerald, N., Damio, G., Segura-Pérez, S. & Pérez-Escamilla, R. (2008). “Nutrition knowledge, food label use, and food intake patterns among Latinas with and without type 2 diabetes”. Journal of the American Dietetic Association, 108(6), 960-967. http://dx.doi.org/10.1016/j.jada.2008.03.016.

Fornell, C. & Larcker, D.F. (1981). “Evaluating structural equation models with unobservable variables and measurement error”. Journal of Marketing Research, 18(1), 39-50. http://dx.doi.org/10.2307/3151312.

Giovannucci, D., Barham, E. & Pirog, R. (2010). “Defining and marketing “local” foods: Geographical indications for US products”. The Journal of World Intellectual Property, 13, 94-120. http://dx.doi.org/10.1111/j.1747-1796.2009.00370.x.

Granados, L. & Álvarez, C. (2002). “Viabilidad de establecer el sistema de denominaciones de origen de los productos agroalimentarios en Costa Rica”. Agronomía Costarricense, 26(1), 63-72. Retrieved from: http://www.mag.go.cr/rev_agr/v26n01_063.pdf.

Groves, A.M. (2001). “Authentic British food products: A review of consumer perceptions”. International Journal of Consumer Studies, 25, 246-254. http://dx.doi.org/10.1046/j.1470-6431.2001.00179.x.

Grunert, K.G. (2005). “Food quality and safety: Consumer perception and demand”. European Review of Agricultural Economics, 32(3), 369-391. http://dx.doi.org/10.1093/eurrag/jbi011.

Grunert, K.G. (2006). “How changes in consumer behaviour and retailing affect competence requirements for food producers and processors”. Economía Agraria y Recursos Naturales, 6(11), 3-22. http://dx.doi.org/10.7201/earn.2006.11.01.

Guthrie, J.F., Fox, J.J., Cleveland, L.E. & Welsh, S. (1995). “Who uses nutrition labeling, and what effects does label use have on diet quality?” Journal of Nutrition education, 27(4), 163-172. http://dx.doi.org/10.1016/S0022-3182(12)80422-5.

Henseler, J., Dijkstra, T.K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D.W., Ketchen. D.J., Hair, J.F., Hult, G.T. & Calantone, R.J. (2014). “Common beliefs and reality about PLS: Comments on Rönkkö and Evermann”. Organizational Research Methods, 17(2), 182-209. http://dx.doi.org/10.1177/1094428114526928.

Henseler, J. & Dijkstra, T.K. (2015). ADANCO 2.0. Kleve: Composite Modeling.

Henseler, J., Ringle, C.M. & Sarsted, M. (2015). “A new criterion for assessing discriminant validity in variance-based structural equation modeling”. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-0403-8.

Henseler, J., Hubona, G. & Ray, P.A. (2016). “Using PLS path modeling in new technology research: Updated guidelines”. Industrial Management & Data Systems, 116(1), 2-20. http://dx.doi.org/10.1108/IMDS-09-2015-0382.

Herrera-Corredor, J.A., Prinyawiwatkul, W., No, H.K., Chompreeda, P., Garcia, K., Saidu, J.E. & Khachatryan, A. (2010). “Influence of education/profession of Mexican consumers on acceptance and purchase intent of corn tortilla”. Journal of Sensory Studies, 25, 108-126. http://dx.doi.org/10.1111/j.1745-459X.2009.00252.x.

James, J.S., Rickard, B.J. & Rossman, W.J. (2009). “Product differentiation and market segmentation in applesauce: Using a choice experiment to assess the value of organic, local, and nutrition attributes”. Agricultural and Resource Economics Review, 38, 357-370. https://doi.org/10.1017/S1068280500009618.

Koutroulou, A. & Tsourgiannis, L. (2011). “Factors affecting consumers’ purchasing behavior towards local foods in Greece: The case of the prefecture of Xanthi”. Scientific Bulletin-Economic Sciences, 10, 34-47.

Lancaster, K.J. (1966). “A new approach to consumer theory”. Journal of Political Economy, 74, 132-157. https://www.jstor.org/stable/1828835.

MacKinnon, D.P., Lockwood, C.M., Hoffman, J.M., West, S.G. & Sheets, V. (2002). “A comparison of methods to test mediation and other intervening variable effects”. Psychological Methods, 7(1), 83-104.

Mannell, A., Brevard, P., Nayga Jr. R., Combris, P., Lee, R. & Gloeckner, J. (2006). “French consumers’ use of nutrition labels”. Nutrition & Food Science, 36, 159-168. https://doi.org/10.1108/00346650610664896.

MANVASEN. (2012). Indicadores Socioeconómicos de línea base municipal. Municipalidad de San Marcos Ocotepeque y Mancomunidad Valle Sensenti. San Marcos Ocotepeque: MANVASEN.

Misra, R. (2007). “Knowledge, attitudes, and label use among college students”. Journal of the American Dietetic Association, 107, 2130-2134. http://dx.doi.org/10.1016/j.jada.2007.09.001.

Ollberding, N.J., Wolf, R.L. & Contento, I. (2011). “Food label use and its relation to dietary intake among US adults”. Journal of the American Dietetic Association, 111, 47-51. http://dx.doi.org/10.1016/j.jada.2010.05.007.

Onianwa, O., Wheelock, G. & Mojica, M. (2005). “An analysis of the determinants of farmer-to-consumer direct-market shoppers”. Journal of Food Distribution Research, 36, 130-134.

Preacher, K.J. & Hayes, A.F. (2004). “SPSS and SAS procedures for estimating indirect effects in simple mediation models”. Behavior Research Methods, Instruments, and Computers, 36, 717-731. https://doi.org/10.1017/S1068280500000812.

Preacher, K.J. & Hayes, A.F. (2008). “Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models”. Behaviour Research Methods, 40, 879-891. https://doi.org/10.3758/BRM.40.3.879.

Richard, N. (2007). Handicrafts and employment generation for the poorest youth and women. Policy Paper No. 17. Paris: UNESCO.

Robinson, M. & Picard, D. (2006). Tourism, culture and sustainable development. Paris: UNESCO.

Rodríguez, E.M.M., Lupín, B. & Lacaze, M.V. (2006). “Consumers’ perceptions about food quality attributes and their incidence in Argentinean organic choices”. Communication presented to International Association of Agricultural Economist Conference, Gold Coast, Australia.

Rodríguez-Entrena, M., Salazar-Ordóñez, M., Cordón-Pedregosa, R. & Cardenas, J.L. (2016). 2016). “Analysing granulated brown sugar – panela – market in Western Honduras”. British Food Journal, 118(2), 495-512. http://dx.doi.org/10.110/BFJ-04-2015-0130.

Rogerson, C.M. & Rogerson, J.M. (2011). “Craft routes for developing craft business in South Africa: Is it a good practice or limited policy option?” African Journal of Business Management, 5(30), 11736-11748. http://dx.doi.org/10.5897/AJBM11.1926.

Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E.R. & Henseler, J. (2018). “Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets”. Food Quality and Preference, 68, 146-155. http://dx.doi.org/10.1016/j.foodqual.2018.02.010.

Satia, J.A., Galanko, J.A. & Neuhouser, M.L. (2005). “Food nutrition label use is associated with demographic, behavioral, and psychosocial factors and dietary intake among African Americans in North Carolina”. Journal of the American Dietetic Association, 105(3), 392-402. http://dx.doi.org/10.1016/j.jada.2004.12.006.

Singla, M. (2010). “Usage and understanding of food and nutritional labels among Indian consumers”. British Food Journal, 112(1), 83-92. http://dx.doi.org/10.1108/00070701011011227.

Siu, W.S. & Man-yi Tsoi, T. (1998). “Nutrition label usage of Chinese consumers”. British Food Journal, 100(1), 25-29. http://dx.doi.org/10.1108/00070709810202202.

Sobel, M.E. (1982). “Asymptotic confidence intervals for indirect effects in structural equations models”. In Leinhart, S. (Ed.). Sociological Methodology (pp. 290-312). San Francisco: Jossey-Bass.

Sobel, M.E. (1986). “Some new results on indirect effects and their standard errors in covariance structure models”. In Tuma, N. (Ed.). Sociological Methodology (pp. 159-186). Washington D.C.: American Sociological Association.

UNESCO. (1997). La artesanía y el mercado internacional: comercio y codificación aduanera. Retrieved from: http://unesdoc.unesco.org/images/0011/001114/111488s.pdf.

UNIDO. (2006). Creative industries and micro and small scale enterprise development: A contribution to poverty alleviation. Vienna: UNIDO.

Wang, G., Fletcher, S.M. & Carley, D.H. (1995). “Consumer utilization of food labeling as a source of nutrition information”. Journal of Consumer Affairs, 29(2), 368-380.

Weatherell, C., Tregear, A. & Allinson, J. (2003). “In search of the concerned consumer: UK public perceptions of food, farming and buying local”. Journal of Rural Studies, 19(2), 233-244. http://dx.doi.org/10.1016/S0743-0167(02)00083-9.

Wilcock, A., Pun, M., Khanona, J. & Aung, M. (2004). “Consumer attitudes, knowledge and behaviour: A review of food safety issues”. Trends in Food Science and Technology, 15(2), 56-66. http://dx.doi.org/10.1016/j.tifs.2003.08.004.

Williams, J. & MacKinnon, D.P. (2008). “Resampling and distribution of the product methods for testing indirect effects in complex models”. Structural Equation Modeling, 15(1), 23-51. http://dx.doi.org/10.1080/10705510701758166.

Wold, H. (1980). “Model Construction and Evaluation when theoretical knowledge is scarce: Theory and application of Partial Least Squares”. In Kmenta, J. and Ramsey, J.B. (Eds.). Evaluation of econometric models (pp. 47-74). New York: Academic Press

Abstract Views

1038
Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




 Universitat Politècnica de València

e-ISSN: 2174-7350   ISSN: 1578-0732   https://doi.org/10.4995/earn