Is the place of purchase important in shaping consumers’ preferences towards olive oil?
Submitted: 2017-12-19
|Accepted: 2018-05-30
|Published: 2018-06-28
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Keywords:
Olive oil retailers, consumers’ preferences, scan data, place of purchase
Supporting agencies:
Abstract:
This paper aims at analyzing consumers’ preferences towards olive oil attributes taking into account the retail chain where they buy food. The methodological approach is based on the design of a choice experiment using home scan data from a sample of Catalonian households. Four attributes are selected: price, brand, type of olive oil and packaging size. Two retailers are considered with different business strategies: Mercadona and Carrefour. Results show that the preferences for olive oil attributes are different depending of the retail outlet a household uses to buy.
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