Expansion strategies of Spanish food retailers

Norat Roig-Tierno

Spain

Universitat Politècnica de València

Amparo Baviera-Puig

Spain

Universitat Politècnica de València

Juan Buitrago-Vera

Spain

Universitat Politècnica de València

Submitted: 2016-03-04

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Accepted:

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Published: 2015-12-18

DOI: https://doi.org/10.7201/earn.2015.02.04
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Keywords:

Cluster, food retailing, Geographic Information Systems (GIS), localization, spatial analysis

Supporting agencies:

Los autores agradecen a la Cátedra CONSUM de la Universitat Politècnica de València.

Abstract:

The study of evolutionary economic geography receives more interest each time. The aim of this paper is to analyze the different strategies of expansion or geographic growth followed by major brands of Spanish food retailers. To do this, tools of spatial analysis are provided as the dissemination of retail chains across space is a dynamic process. From these analyses, we can compare the different expansion or geographic growth strategies of the Spanish food retailers, as well as facilitate business decision making process.
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