Expansion strategies of Spanish food retailers

Norat Roig-Tierno, Amparo Baviera-Puig, Juan Buitrago-Vera

Abstract

The study of evolutionary economic geography receives more interest each time. The aim of this paper is to analyze the different strategies of expansion or geographic growth followed by major brands of Spanish food retailers. To do this, tools of spatial analysis are provided as the dissemination of retail chains across space is a dynamic process. From these analyses, we can compare the different expansion or geographic growth strategies of the Spanish food retailers, as well as facilitate business decision making process.

Keywords

Cluster; food retailing; Geographic Information Systems (GIS); localization; spatial analysis

Subject classification

L81; M13; R12

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References

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