Determinants of the price of traditional varieties of tomatoes: A hedonic price analysis

Laura Martínez-Carrasco, Margarita Brugarolas, África Martínez Poveda, María del Mar Ros, Juan José Ruiz Martínez


The goal of this study is to determine the economic value (implicit price) that consumers give to different characteristics with influence in the purchase decision of traditional varieties of tomatoes. To accomplish this aim three hedonic price models have been estimated with data obtained from an experi-mental auction where participants should bid and value hedonically the tomatoes. The results point to a re-lationship between the price and the income level of the participants, as well as the tomato hedonic ratings.


Local crops; Hedonic prices; Traditional tomatoes; Auctions

Subject classification


Full Text:



Brugarolas, M., Martínez-Carrasco, L., Martínez-Poveda, A. y Ruiz, J.J. (2009). “A competitive strategy for vegetable products: Traditional varieties of tomato in the local market”. Spanish Journal of Agricultural Research, 7(2): 294-304.

Dinis, I., Simoes, O. y Moreira, J. (2011). “Using sensory experiments to determine consumers’ willingness to pay for traditional apple varieties”. Spanish Journal of Agricultural Research, 9(2): 351-362.

FAO. (2010). Segundo Informe sobre el Estado de los Recursos Fitogenéticos en el Mundo para la Alimentación y la Agricultura. Dirección de Producción y Sanidad Vegetal. FAO, Roma.

García-Martínez, S., García-Gusano, M., Grau, A., Alonso-Sanchis, A., Valero, M., Ferrández, A. y Ruiz, J.J. (2008). “Resultados de un programa de mejora genética para la incorporación de resistencia a virosis en variedades tradicionales de tomate”. Agrícola Vergel: Fruticultura, horticultura, floricultura, 318: 272-277.

Gracia, A. y Pérez, L. (2004). “Factores determinantes del precio de la carne de ternera: un análisis hedónico”. Economía Agraria y Recursos Naturales, 4(8): 87-104.

Grande, I. y Abascal, E. (2005). Análisis de encuestas. Esic Editorial, Madrid.

Huang, C.L. y Lin, B.H. (2007). “A hedonic analysis of fresh tomato prices among regional markets”. Applied Economic Perspectives and Policy, 29(4): 783-800.

Lancaster, K. (1971). Consumer demand: A new approach. Columbia Univ. Press, N.Y.

List, J.A. (2003). “Using random n-th price auctions to value non-market goods and services”. Journal of Regulatory Economics, 23(2): 193-205.

Martínez-Carrasco, L., Brugarolas, M., Martínez Poveda, A., Espinosa, D. y Fresquet, E. (2012). “Disposición a pagar por tomates mejorados genéticamente. Aplicación de una subasta experimental”. Revista Española de Estudios Agrosociales y Pesqueros, 233: 101-128.

McConnell, K.E. y Strand, I.E. (2000). “Hedonic prices for fish: Tuna prices in Hawaii”. American Journal of Agricultural Economics, 82(1): 133-144.

Melton, B.E., Huffman, W.E., y Shogren, J.F. (1996). “Economic values of pork attributes: Hedonic price analysis of experimental auction data”. Applied Economic Perspectives and Policy, 18(4): 613-627.

Oczkowski, E. (2001). “Hedonic wine price functions and measurement error”. The Economic Record, 77(239): 374-382.

Poole, N., Martínez-Carrasco, L. y Vidal, F. (2007). “Quality perceptions under evolving information conditions: Implications for diet, health and consumer satisfaction”. Food Policy, 32(2): 175-188.

Rosen, S. (1974). “Hedonic prices and implicit markets: Product differentiation in perfect competition”. Journal of Political Economy, 82(1): 34-55.

Sanjuán-López, A.I., Resano-Ezcaray, H. y Camarena-Gómez, D.M. (2009). “Developing marketing strategies for Jiloca saffron: A price hedonic model”. Spanish Journal of Agricultural Research, 7(2): 305-314.

Shogren, J.F., Fox, J.A., Hayes, D.J. y Kliebenstein, J.B. (1994). “Bid sensitivity and the structure of the Vickrey Auction”. American Journal of Agricultural Economics, 76(5): 1089-1095.

Shogren, J.F., Margolis, M., Koo, C. y List, J.A. (2001). “A random nth-price auction”. Journal of Economic Behavior & Organization, 46(4): 409-421.

Timmer, C.P. (2010). “Reflections on food crises past”. Food Policy, 35(1): 1-11.

Abstract Views

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

 Universitat Politècnica de València

e-ISSN: 2174-7350   ISSN: 1578-0732