Determinants of the price of traditional varieties of tomatoes: A hedonic price analysis

Laura Martínez-Carrasco, Margarita Brugarolas, África Martínez Poveda, María del Mar Ros, Juan José Ruiz Martínez

Abstract

The goal of this study is to determine the economic value (implicit price) that consumers give to different characteristics with influence in the purchase decision of traditional varieties of tomatoes. To accomplish this aim three hedonic price models have been estimated with data obtained from an experi-mental auction where participants should bid and value hedonically the tomatoes. The results point to a re-lationship between the price and the income level of the participants, as well as the tomato hedonic ratings.

Keywords

Local crops; Hedonic prices; Traditional tomatoes; Auctions

Subject classification

Q13.

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References

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