Methodological proposal by ANP for evaluating sustainability reports of the Spanish food sector

Amparo Baviera-Puig

Spain

Universitat Politècnica de València

Gabriel García-Martínez

Spain

Universitat Politècnica de València

Tomás Gómez-Navarro

Spain

Universitat Politècnica de València

Submitted: 2016-03-04

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Accepted:

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Published: 2014-06-30

DOI: https://doi.org/10.7201/earn.2014.01.04
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Keywords:

Communication, Food company, Stakeholders, Analytical network process (ANP), Corporate social responsibility (CSR)

Supporting agencies:

This research was not funded

Abstract:

Sustainability reports are jointly used as a communication tool of CSR and accountability to all stakeholders and society. However, they receive heavy criticism on both fronts. In light of the importance of this practice, a methodology for assessing the communication capabilities of the sustainabilityreports of companies in the Spanish food sector is developed using the Analytical Network Process (ANP). The results allow identifying weaknesses and opportunities for improvement of these reports, as well as of the relationship of the company with their respective stakeholders.
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