Preferences toward the origin of an ethnic food and the influence of psychographic variables

Dena Mª Camarena-Gómez, Ana I. Sanjuán-López

Abstract

In recent years, knowledge and consumption of ethnic food has spread in Spain, among other factors, enhanced by immigration. Immigrants constitute a new market segment, with specific food demands that respond to the necessity of keeping their culinary traditions. In this research a choice experiment is conducted in order to investigate Latin-American consumers’ preferences toward an essential food in their diets, corn flour. In order to allow preferences to differ across individuals, a mixed logit model is estimated. Three psychographic variables are contemplated as possible sources for preference heterogeneity: the degree of food neo-phobia, ethnocentrism and personal values. Consumers more neo-phobic, and those with personal values than emphasize personal development, are more price-sensitive, while, more ethnocentric consumers favour the patriotic origin of the ethnic food.

Keywords

Choice experiment; Mixed logit; Latin-American consumers; Ethnic food; Psychographic characteristics

Subject classification

Q13, M31.

Full Text:

PDF

References

ACNielsen (2004). Hábitos Alimentarios de los Inmigrantes en España, Ed. MAPA, Madrid.

Alfnes, F. (2004). “Stated Preferences for Imported and Hormone-Treated Beef: Application of Mixed Logit Model”. European Review of Agricultural Economics, 31 (1):19-37. https://doi.org/10.1093/erae/31.1.19

Ayala, G., Mueller, K., Madurga, E., Campbell, N. y Elder, J. (2005). “Restaurant and Food Shopping Selections Among Latino Women in Southern California”. Journal of American Dietetic Association, 105 (1):38-45. https://doi.org/10.1016/j.jada.2004.10.023

Baker, G. (1999). “Consumer Preferences for Food Safety Attributes in Fresh Apples: Market Segments, Consumer Characteristics, and Marketing Opportunities”. Journal of Agricultural and Resource Economics, 24 (1):80-97.

Batres-Márquez, P., Jensen, H. y Brester, G. (2003). “Salvadoran Consumption of Ethnic Foods in the United States”. Journal of Food Distribution Research, 34:1-16.

Beatty, S., Kale, L., Homer, P. y Misra, S. (1985). “Alternative Measurement Approaches to Consumer Values: The List of Values and the Rokeach Value Survey”. Psychology & Marketing, 2:181-200. https://doi.org/10.1002/mar.4220020305

Bennett, J. y Adamowicz, W. (2001). “Some Fundamentals of Environmental Choice Modelling”. En: Bennett, J. y Blamey, R. (Eds.): The Choice Modelling Approach to Environmental Valuation. Edward Elgar. Northampton:37-69.

Bonnet, C. y Simioni, M. (2001). “Assessing Consumer Response to Protected Designation of Origini Labelling: a Mixed Multinomial Logit Approach”. European Review of Agricultural Economics, 28 (4):433-449. https://doi.org/10.1093/erae/28.4.433

Browstone, D. y Train, K. (1999). “Forecasting New Product Penetration with Flexible Substitution Patterns”. Journal of Econometrics, 89:109-129. https://doi.org/10.1016/S0304-4076(98)00057-8

Camarena, D. y Sanjuán, A.I. (2008). “Una Aplicación de la Escala de Fobia a los Alimentos Nuevos. El caso de los Alimentos Étnicos”. Economía Agraria y Recursos Naturales, 8(2):93-104. https://doi.org/10.7201/earn.2008.02.05

Camarena, D., Garrido, A., y Pedraja, M. (2007). “Hábitos Alimentarios de los Inmigrantes Ecuatorianos en Aragón”. Cuadernos Aragoneses de Economía, 2.ª Época, 17(1):147-161.

Chryssohoidis, G. y Krystallis, A. (2005). “Organic Consumers’ Personal Values Research: Testing and Validating the List of Values (LOV) Scale and Implementing a Value-Based Segmentation Task”. Food Quality and Preference, 16:585-599. https://doi.org/10.1016/j.foodqual.2005.01.003

Cicia, G., Del Giudice, T., Ramunno, I. y Tagliafierro, C. (2006). “Splitting Consumer’s Willingnes Top Pay Premium Price for Organic Products Over Main Purchase Motivations”. Comunicación presentada al 98th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspectives’, Crete, Greece.

Cicia, G., Del Giudice, T. y Scarpa, R. (2002). “Consumer’s Perceptions of Quality in Organic Food”. British Food Journal, 104 (3-5):200-213. https://doi.org/10.1108/00070700210425660

Cruz, M., López, C. y Schatan, C. (2004). “Pequeñas Empresas, Productos Étnicos y de Nostalgia: Oportunidades en el Mercado Internacional”. En CEPAL (Ed.): Estudios y Perspectivas, Naciones Unidas, México: 64.

Durán, E. (2006). “Comida Étnica por Encima del 20%”. Alimarket, 192:91-99. Elrod, T., Louviere J.J. y Davey K.S. (1992). “An Empirical Comparison of Ratings-Based and Choice Based Conjoint Models”. Journal of Marketing Research, 29:368-377. https://doi.org/10.1177/002224379202900307

Flight, I. Leppard, P. y Cox, D. (2003). “Food Neophobia and Associations With Cultural Diversity and Socio-economic Status Amongst Rural and Urban Australian Adolescents”. Appetite, 41:51-59. https://doi.org/10.1016/S0195-6663(03)00039-4

Fraj, E., Martinez, E. y Grande, I. (2004). “Un Estudio Exploratorio sobre las Variables Psicográficas que Influyen en el Comportamiento del Consumidor Ecológico”. Revista de Economía y Empresa, 50 (XXI 2ª época):61-87.

González, A. M. (2000). “Los Valores Personales en el Comportamiento del Consumidor. Revisión de Diversas Metodologías Aplicadas al Marketing”. ESIC Market, 107(septiembrediciembre): 9-36.

Greene, W.H. y Hensher, D.A. (2003). A latent class model for discrete choice analysis: contrasts with mixed logit. Transportation Research Part B: Methodological, 37(8): 681-698. https://doi.org/10.1016/S0191-2615(02)00046-2

Hensher, D.A., Rose, J. y Greene, W.H. (2005). Applied Choice Analysis. A primer. Cambridge University Press. https://doi.org/10.1017/CBO9780511610356

Homer, P. y Kahle, L. (1988). “A Structural Equation Test of the Value-Attitude-Behavior Hierarchy”. Journal of Personality and Social Psychology, 54:638-646. https://doi.org/10.1037//0022-3514.54.4.638

Huotilainen, A. (2005). “Dimensions of Novelty: Social Representations of New Foods”. Faculty of Social Sciences and Faculty of Agriculture and Forestry, Department of Food Technology, University of Helsinki, Helsinki: 61

Hu, W., Adamowicz, V. y Veeman, M. (2006). “Labeling Context and Reference Point Effects in Models of Food Atribute Demand”. American Journal of Agricultural Economics, 88(4):1034-1049. https://doi.org/10.1111/j.1467-8276.2006.00914.x

IAEST (2007). Demografía. Explotación del Padrón municipal de habitantes”, Instituto Aragonés de Estadística, http://www.aragon.es [acceso en diciembre de 2008].

IAEST (2008). Indicadores de Estructura Demográfica de Aragón. Población Extranjera (serie 2003-2008). Instituto Aragonés de Estadística, http://portal.aragon.es/portal/page/portal/IAEST/IAEST_0000/IAEST_03/IAEST_0301/IAEST_030105/IAEST_03010501/IAEST_

[acceso en mayo de 2009].

INE (2004). Cifras INE, Extranjeros en España. Instituto Nacional de Estadística, http://www.ine.es/revistas/cifraine/cifine_ext0605.pdf [acceso en diciembre de 2008].

INE (2008a). Revisión del Padrón Municipal 2008. Datos a nivel nacional, comunidad autónoma y provincia. Instituto Nacional de Estadística, http://www.ine.es/jaxi/menu.do?type=pcaxis&file=pcaxis&path=%2Ft20%2Fe245%2Fp04%2F%2Fa2008 [acceso en mayo de 2009].

INE (2008b). Migraciones. Encuesta Nacional de Inmigrantes 2007. Instituto Nacional de Estadística, http://www.ine.es/jaxi/menu.do?type=pcaxis&path=%2Ft20%2Fp319&file=inebase&L= [acceso en mayo de 2009].

Kahle, L., Gregory, R. y Shoham, A. (2000). “Findings of LOV Throughout the World, and Other Evidence of Cross-national Consumer Psychographics: Introduction”. En Kale, L. (Ed.): Cross-national consumer Psychographics, International business press:1-13. https://doi.org/10.4324/9781315865294-1

Kahle, L. (1983). Social Values and Social Change: Adaptation to Life in America. N.Y.: Praeger.

Kahle, L. y Goff, S. (1983). “A Theory and Method for Studying Values”. En Kahle, L. (Ed.): Social Values and Social Change: Adaptation to Life in America, N.Y.: Praeger: 324.

Lähteenmäki, L. y Arvola, A. (2001). “Food Neophobia and Variety Seeking -Consumer Fear or Demand for New Food Products”. En Frewer, L., Risvik, E. y Schifferstein, H. (Eds): Food, People and Society: a European perspective of Consumers’ Food Choice, Springer:

-174. https://doi.org/10.1007/978-3-662-04601-2_11

Lee, W. y Ro Um, K-H. (1992). “Ethnicity and Consumer Product Evaluation: A Cross-Cultural Comparison of Korean Immigrants and Americans”. Advances in Consumer Research, 19:429-236.

Lee, S., Sobal, J. y Frongillo, E. (1999). “Acculturation and Dietary Practices Among Korean Americans”. Journal of the American Dietetic Association, 99: 1084-1089. https://doi.org/10.1016/S0002-8223(99)00258-8

Louviere, J. (2001). “Choice Experiments: an Overvies of Concepts and Issues”. En Bennett, J. y Blamey, R. (Eds.): The Choice Modelling Approach to Environmental Valuation. Edward Elgar Publishing Limited:1-36.

Lowenberg, M., Todhunter, E., Wilson, E., J., S. y Lubawski, J. (1979). Food and People. Ed. John Wiley & Sons. New York.

Martínez, E. y Montaner, T. (2007). “Análisis del Perfil Psicográfico de los Consumidores Propensos a las Promociones de Productos de Compra Frecuente”. Cuadernos de Economía y Dirección de Empresa, 30: 063-092. https://doi.org/10.1016/S1138-5758(07)70074-9

Medina, X. (2002). “Alimentación, Etnicidad y Migración. Ser Vasco y Comer Vasco en Cataluña”. En Gracia, M. (Ed.): Somos lo que comemos, Ed. Ariel antropología:123-145.

Meiselman, H., Mastoianni, G., Buller, M. y Edwards, J. (1999). “Longitudinal Measurement of Three Eating Behavior Scales During a Period of Change”. Food Quality and Preference, 10:1-8. https://doi.org/10.1016/S0950-3293(98)00013-5

Mitchell, A. (1983). The Nine American Life Styles. New York: Warner.

Peterson, H., Hustvedt, G. y Chen, Y.J. (2008). “US Consumers’ Willingness to Pay for Wool Product Attributes”. Southern Agricultural Economics Association, Annual Meeting, Dallas, TX.

Pliner, P. y Hobden, K. (1992). “Development of a Scale to Measure the Trait of Food Neophobia in Humans”. Appetite, 19:105-120. https://doi.org/10.1016/0195-6663(92)90014-W

Raudenbush, B. y Frank, R. (1999). “Assessing Food Neophobia: The Role of Stimulus Familiarity”. Appetite, 32:261-271. https://doi.org/10.1006/appe.1999.0229

Raudenbush, B., Schroth, F., Reilley, S. y Frank, R. (1998). “Food Neophobia, Odor Evaluation and Exploratory Sniffing Behavior”. Appetite, 31:171-183. https://doi.org/10.1006/appe.1998.0161

Revelt, D. y Train, K. (1998). “Incentives for Appliance Efficiency in a Competitive Energy Environment: Random Parameters Logit Models of Households’ Choices”. Review of Economics and Statistics, 8(4):647-657. https://doi.org/10.1162/003465398557735

Rigby, D. y Burton, M. (2005). “Preference Heterogeneity and GM Food in the UK”. European Review of Agricultural Economics, 32(2):269-288. https://doi.org/10.1093/eurrag/jbi009

Rivas, J. y Grande, I. (2004). Comportamiento del Consumidor, Madrid, Esic.

Rodríguez, J. (2006). “Inmigrantes la Revolución Necesaria”. Alimarket, 192:70-79.

Rokeach, M. (1973). The Antur of Human Values. N.Y.: The Free Press.

Rose, G. y Shoham, A. (2000): “The Values of American and Japanese Mothers: An Application of LOV in the U.S. and Japan”. En Khale, L. (Ed.): Cross-National Consumer Psychographics, The Haworth Press: 45-62. https://doi.org/10.1300/J037v08n01_04

Roy R. (1990). “Conjoint Evolves Into Discrete Choice Modelling”. Quirk’s Marketing Research Review (www.quirks.com), Article number: 0879.

Satia, J., Patterson, R., Kristal, A., Hislop, G., Yasui, Y. y Taylor, V. (2001). “Development of Scales to Measure Dietary Acculturation Among Chinese-Americans and Chinese-Canadians”. Journal of the American Dietetic Association, 101:548-553. https://doi.org/10.1016/S0002-8223(01)00137-7

Shimp, T. y Sharma, S. (1987). “Consumer Ethnocentrism: Construction and Validation of the CETSCALE”. Journal of Marketing Research, 24: 280-289. https://doi.org/10.1177/002224378702400304

Sloan, E. (2001). “Ethnic Foods in the Decade Ahead”. Food Technology, 55:18.

Soutar, G., Grainger, R. y Hedges, P. (1999). “Australian and Japanese Value Stereotypes: A Two Country Study”. Journal of International Business Studies, 30:203-216. https://doi.org/10.1057/palgrave.jibs.8490067

Steenkamp, J.B. y Baumgartner, H. (1998). “Assessing Measurement Invariance in Cross-National Consumer Research”. Journal of Consumer Research, 25:78-90. https://doi.org/10.1086/209528

Swenson, M. y Herche, J. (1994). “Social Values and Salesperson Performance: an Empirical Examination”. Journal of the Academy of Marketing Science, 22:283-289. https://doi.org/10.1177/0092070394223009

Thelen, S., Ford, J. y Honeycutt, E. (2006). Assessing Russian Consumers’ Imported Versus Domestic Product Bias. Thunderbird International Business Review, 48:687-704. https://doi.org/10.1002/tie.20116

Train, K. (2003). Discrete Choice Methods with Simulation. Cambridge University Press. https://doi.org/10.1017/CBO9780511753930

Verbeke, W. y Poquiviqui, G. (2005). “Ethnic Food Attitudes and Behavior Among Belgians and Hispanics Living in Belgium”. British Food Journal, 107:823-840. https://doi.org/10.1108/00070700510629779

Williams, R. M. (1979). Change and stability in values and value perspectives: A sociological perspective. En Rokeach, M. (Ed.): Understanding human values: individual and societal, N.Y.: Free Press.

Yankelovich, D. (1981). New rules: searching for self-fulfillment in a world turned upside down. N.Y.: Bantam. https://doi.org/10.3817/1281050218

Yu, J. y Albaum, G. (2002). “Sovereignty Change Influences on Consumer Ethnocentrism and Product Preferences: Hong Kong Revisited One Year Later”. Journal of Business Research, 55:891-899. https://doi.org/10.1016/S0148-2963(01)00208-9

Abstract Views

418
Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




 Universitat Politècnica de València

e-ISSN: 2174-7350   ISSN: 1578-0732   https://doi.org/10.4995/earn