La importancia de las denominaciones de origen protegidas como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragón

Joel Espejel; Carmina Fandos; Carlos Flavián

doi:10.7201/earn.2007.14.01

Authors

Joel Espejel Universidad de Zaragoza
Carmina Fandos Universidad de Zaragoza
Carlos Flavián Universidad de Zaragoza

DOI:

https://doi.org/10.7201/earn.2007.14.01

Keywords:

Protected denomination of origin, buying intention, loyalty, satisfaction

Abstract

In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers’ buying intention. The results show the importance that the consumers allowance towards the links as the origin, territory, raw materials, know how, and the strict controls by the PDO Regulatory Council. All these aspects, concern in the determination of the perceived quality of the above mentioned PDO food products. In fact, these findings suppose a major feelings satisfaction and loyalty as well as of a major predisposition to continue buying the olive oil from Bajo Aragon (Spain).

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Author Biographies

Joel Espejel, Universidad de Zaragoza

Dep. de Economía y Dirección de Empresas

Carmina Fandos, Universidad de Zaragoza

Dep. de Economía y Dirección de Empresas

Carlos Flavián, Universidad de Zaragoza

Dep. de Economía y Dirección de Empresas

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