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Drivers and necessary conditions for the purchase intention of Genetically Modified Food among older consumers in Spain

Jorge de Andrés-Sánchez

https://orcid.org/0000-0002-7715-779X

Spain

Universitat Rovira i Virgili

Social and Business Research lab. Department of Business Administration. Universitat Rovira i Virgili.

María Puelles-Gallo

Spain

Universidad Complutense de Madrid

Department of Marketing. Universidad Complutense de Madrid.

Mar Souto-Romero

Spain

Universidad Rey Juan Carlos

Department of Business Economics. Universidad Rey Juan Carlos.

Mario Arias-Oliva

https://orcid.org/0000-0002-6874-4036

Spain

Universidad Complutense de Madrid

Department of Marketing. Universidad Complutense de Madrid.

Submitted: 2025-03-12

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Accepted: 2026-01-21

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Published: 2026-06-26

DOI: https://doi.org/10.7201/earn.2026.01.06

Copyright (c) 2026 Jorge de Andrés-Sánchez, María Puelles-Gallo, Mar Souto-Romero, Mario Arias-Oliva

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.