Drivers and necessary conditions for the purchase  intention of Genetically Modified Food among older  consumers in Spain

Genetically modified food, Partial least squares-structural equation modelling (PLS-SEM), Necessary Condition Analysis (NCA), Theory of Reasoned Action (TRA)

Supporting agencies:

This research was supported by Telefonica and the Telefonica Chair on Smart Cities of the Universitat Rovira i Virgili and Universitat de Barcelona (project number 42.DB.00.18.00).

Abstract:

This study analyses purchase intention toward genetically modified foods among older Spanish consumers (Generation X and Baby Boomers) using the TRA framework and a sample of 248 respondents. PLS-SEM results (R² = 0.71) show that subjective norms have the strongest positive effect, perceived usefulness also has a positive impact, and perceived risk has a negative effect. Perceived value influences intention indirectly through usefulness, while sociodemographic variables are not significant. NCA findings identify perceived usefulness and perceived value as necessary conditions for achieving high purchase intention.

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