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Consumer preference analysis and willingness to pay for artisanal produced corn tostadas in southern Mexico

Valeria Martínez-Aquino

https://orcid.org/0000-0002-6713-3604

Mexico

Chapingo Autonomous University

Departamento de Ingeniería Agroindustrial, Universidad Autónoma Chapingo, Texcoco, México.

Heidy M. Zarate-Trujillo

Mexico

Chapingo Autonomous University

Departamento de Ingeniería Agroindustrial, Universidad Autónoma Chapingo, Texcoco, México.

Ariadna I. Barrera-Rodríguez

Mexico

Chapingo Autonomous University

Departamento de Preparatoria Agrícola, Universidad Autónoma Chapingo, Texcoco, México.

Anastacio Espejel-García

Mexico

Chapingo Autonomous University

Departamento de Ingeniería Agroindustrial, Universidad Autónoma Chapingo, Texcoco, México.

Submitted: 2024-12-18

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Accepted: 2026-01-19

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Published: 2026-06-26

DOI: https://doi.org/10.7201/earn.2026.01.05

Copyright (c) 2026 Valeria Martínez-Aquino, Heidy M. Zarate-Trujillo, Ariadna I. Barrera-Rodríguez, Anastacio Espejel-García

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.