Analysis of farmers' perception of the risk of using technological innovations in the cultivation of dry chili in Zacatecas, Mexico
Submitted: 2024-03-27
|Accepted: 2024-08-09
|Published: 2025-06-16
Copyright (c) 2025 Blanca Isabel Sánchez-Toledano, Eliuth Ruvalcaba-De Ávila, Marco Andrés López-Santiago, Mercedes Borja-Bravo, Venancio Cuevas-Reyes

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Keywords:
agricultural practices, knowledge, technological innovations, typification
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Abstract:
The objective of the research was to typify and analyze the attitudes, risk perceptions, and objectives of dry chili farmers in the adoption of technological innovations in Zacatecas, Mexico. A total of 230 dry chile producers were surveyed and attitudes and risk perceptions were analyzed through Principal Component Analysis. Producer groups were defined and the relative importance of the objectives studied was determined using the Analytical Hierarchy Process. The study identified three groups of producers, but innovative producers have a more reasonable perception of natural resources.
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