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A strategy to increase lamb meat consumption from a relationship marketing perspective

María Teresa Maza

https://orcid.org/0000-0002-2266-4655

Spain

Universidad de Zaragoza

Departamento de Ciencias Agrarias y del Medio Natural. Instituto Agroalimentario-IA2

Keyla Alvarez

Spain

Universidad de Zaragoza

Departamento de Ciencias Agrarias y del Medio Natural. MKT Agro

Pilar Uldemolins

Spain

Universidad de Zaragoza

Departamento de Ciencias Agrarias y del Medio Natural. Instituto Agroalimentario-IA2

Submitted: 2023-07-20

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Accepted: 2023-12-29

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Published: 2024-06-28

DOI: https://doi.org/10.7201/earn.2024.01.02

Copyright (c) 2024 María Teresa Maza, Keyla Alvarez, Pilar Uldemolins

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.